Allen, Dyer, Doppelt and Gilchrist, P.A., a renowned Orlando-based law firm serving clients world-wide for over 45 years, is a well-established brand in the realm of Intellectual Property Law. TKO was engaged to help them with a brand refresh following the departure of one of the firm’s partners. Our task was to develop a new, fresh look for them that would remind their audiences of who they were while introducing them to the slightly re-configured firm. This new brand was implemented through the firm’s communications and marketing channels including signage, collateral materials, website and specialty items. The new brand was further reinforced through a creative advertising campaign appearing in publications throughout the state focusing on particular practice areas and industry sectors.