Bikes+Life customers include competitive racers and triathletes, mountain bikers, commuter cyclists and the casual rider. Their broad selection of bikes and gear fit any fitness goal and activity level. TKO helped in the launch of this start-up retailer by developing the brand, messaging platform, marketing plan, website and marketing and events promotions.
As a result of this partnerhsip, the bike chain has grown in three years from a single retail location to a national franchise of six outlets with continuing expansion planned. TKO has helped Bikes+Life reach its goal of creating that ‘third place’ where cycling enthusiasts of all levels can frequent to get their bikes and gear, meet other riders and participate in rides, events and clinics.