this is how we do it
Sounds painful, but only if you’re cattle. Branding is more than a logo, it’s the whole package of how you want someone to view you, feel about you, say about you and, importantly, respond to you. From the initial strategy for naming and visual articulation, to setting up of guidelines and long-term brand management, we can help.
- ID concept
Marketing is about connecting. This means connecting strategies to goals, tactics to plans, messages to audiences. Because, much like your refrigerator, if it’s not "plugged in", it’s not working.
We develop and implement marketing plans designed to not only speak to your audience effectively, but to get them to respond appropriately. Every plan uses a broad range of vehicles - from traditional print media (brochures, direct-mail, signage) to new and emerging digital media (SMS campaigns, interactive displays, SEO/SEM).
Advertising is about touching your audience with the right message in the right place at the right time. Whether it is electronic or print, traditional or non-traditional, we make advertising decisions to do just that.
- Direct Mail
It can be clever, cute, beautiful, inspiring, direct, conservative, out-there or over-the-top. But what it must always be is engaging. From the initial ideas through the final design and messaging, all creative must be developed with the audience in mind.
Ever changing, but oh so important.
It takes a lot of work to keep up with today’s technology, whether you need a corporate website with a content management system, an interactive presentation or the management of a vital social media campaign, we are up on it and ready to implement.
- Social Media
From ink on paper for printing, to pixels on screens for electronic and interactive projects, to butts in seats for an event, we are proud of our detail-oriented approach to managing production of major projects.