FaineMakers Wall of Fame

The Faine House is a residential program for teens who are aging out of the foster care system. Many of these young adults fall into bad behaviors that poor economic situations compound. Jeff Faine, a former NFL player who himself was adopted, realized that he could be a catalyst to make a difference in their lives. He formed the Faine House under the direction of the Children’s Home Society and has been supporting this 10-bed facility ever since. With no major funding source, the leadership realized that there existed a sustainability issue for the program.

We took the program leadership through our messaging process. Out of those sessions we re-positioned the Faine House brand — primarily its message platform. They wanted us to rework their donor materials and out of the creative process a big idea formed — a sustainability capital campaign we called The Faine Makers. The concept was to solicit high-level donors to commit to $10,000 per year for 10 years. We created a unique brand for the campaign and a variety of collateral materials that supported the program. The invitation to “join” this exclusive club was presented in a branded, custom-made cigar box that held a quality cigar, brochure, measuring tape and cigar cutter.

To date there are 11 Faine Makers who have committed to the program which secures a sustainable funding base from which The Faine House can continue to operate. In addition, a path to grow the program became evident. (And they are all very proud to sport their hats!)

  • Faine Makers
  • Faine Makers Inserts
  • Faine Makers

    In addition we produced these member-exclusive items:

    • Branded umbrellas
    • Authentic bowler hats sized to fit each Faine Maker shipped from England
    • Gold lapel pin in the shape of the bowler hat
  • Faine Makers Inserts

    In addition we produced these member-exclusive items:

    • Branded umbrellas
    • Authentic bowler hats sized to fit each Faine Maker shipped from England
    • Gold lapel pin in the shape of the bowler hat