TKO has helped Parkway live up to its promise of delivering consistent, long-term value to its shareholders through the design and production of marketing communications such as corporate brochures, presentations, displays, quarterly and annual reports. In addition we’ve developed messaging hierarchy and tone, evolved and elevated the brand to its current level and developed standards and guidelines that help the client maintain brand consistency across all channels.
After an initial rebrand of the website in 2012, Parkway Properties embarked on a visual overhaul of their website to reflect their brand evolution. TKO was tasked with leading the creative, and worked closely with the back-end developers to implement the refreshed user-experience.
In addition to featuring large-scale rich imagery, each market was customized to reflect their individual brand colors and landmark photography. To add value to the new website, TKO developed a custom property management component as well as a cross component integration that gives property managers a dashboard to manage add new properties, buildings, or new vacancies as well as managing events onsite.
Parkway Large Format Window Graphics
We have also provided Parkway with large format printing services including window graphics.