TKO helped Parkway Properties live up to its promise of delivering consistent, long-term value to its shareholders through the design and production of marketing communications such as corporate brochures, presentations, displays, quarterly and annual reports. In addition, we developed messaging hierarchy and tone, evolved and elevated the brand to its current level, and developed standards and guidelines to help the client maintain brand consistency across all channels.
After an initial rebrand of the website in 2012, Parkway Properties embarked on a visual overhaul of their website to reflect their brand evolution. TKO was tasked with leading the creative, and worked closely with the back-end developers to implement the refreshed user-experience.
In addition to featuring large-scale rich imagery, each market was customized to reflect their individual brand colors and landmark photography. TKO developed a custom components to give property managers a dashboard to manage and add new properties, buildings, or new vacancies, as well as manage onsite events.
Parkway Large Format Window Graphics
Working with vendors local to each market, TKO designed and produced large format print pieces for Parkway Properties. Projects included window signage marketing the properties’ vacancies to prospective tenants, announcing the pending arrival of a new ground-level restaurant or business, and interior branding of shared common areas such as conference rooms.