A New Look for an Elite Brand

When Elite Land Solutions decided to change their name to ELS Commercial Real Estate, they relied on TKO to develop their new brand and website. They asked to keep the wax seal from their old logo so clients would recognize the connection to the legacy brand. 

TKO created a new wax seal graphic with the addition of a shovel and key icon to represent their expanded commercial real estate services covering both the development side (land acquisition, site selection and analysis, construction management) as well as the brokerage and real estate marketing side (dispositions, transaction and asset management, sales and lease agreements and negotiations).

The new brand was used to build an expanded website detailing the firm’s services, capabilities, and value-add approach, while underscoring the importance of the client relationships that matter most to their business.

When Elite Land Solutions decided to change their name to ELS Commercial Real Estate, they relied on TKO to develop their new brand and website. They asked to keep the wax seal from their old logo so clients would recognize the connection to the legacy brand. 

TKO created a new wax seal graphic with the addition of a shovel and key icon to represent their expanded commercial real estate services covering both the development side (land acquisition, site selection and analysis, construction management) as well as the brokerage and real estate marketing side (dispositions, transaction and asset management, sales and lease agreements and negotiations).

The new brand was used to build an expanded website detailing the firm’s services, capabilities, and value-add approach, while underscoring the importance of the client relationships that matter most to their business.