Allen, Dyer, Doppelt and Gilchrist, P.A., a renowned Orlando-based law firm, serving clients worldwide for over 50 years. is a well-established brand in the realm of Intellectual Property Law.

Following the departure of one of the firm’s partners, ADD+G engaged TKO to help them with an update to their brand. Our task was to develop a new, fresh look for them that would remind their audiences of who they were while introducing them to the slightly re-configured firm. This new brand was implemented through the firm’s communications and marketing channels including signage, business communications, collateral materials, website and specialty items.

The new brand was further reinforced through a creative advertising campaign appearing in publications throughout the state focusing on particular practice areas and industry sectors.