TKO’s European-based client was looking to develop a brand around a line of high-end, hand-crafted fine leather products designed to protect and enhance smart devices – cell phones, laptops, tablets, etc. Through our creative process, we created the name ELAE to align with the beautiful, high quality European-leather products they were manufacturing and taking to market. We further developed the brand expression and messaging that is woven though its elegant website design and product packaging.